Turning New Movers Into
How does New Mover Marketing vary from typical direct mail?
Our Town America has the answer.
You know who your favorite customers are, right? You’re probably thinking of one of them right now— the ones that order the same pizza every time they
come into your restaurant, whether it’s the same day each
week or even every day of the week! These are the custom-ers you get to know the best, as you build a relationship that
extends beyond the transaction.
Have you ever had one of those great regular customers
disappear? Suddenly, they stop coming in or ordering every
Friday. What happened to them? Chances are, they moved.
You did everything right to keep that customer, but unfortunately, they have relocated and will find themselves another
pizzeria in their new hometown.
What most business owners fail to take into account is the
opportunity with the families that have moved into their
area. Why can’t these new families become your new loyal
customers? That’s where New Mover Direct Mail comes in.
Nineteen percent of the population moves every year, and
in targeting this small but very potent market of new fami-
lies, you have an opportunity to earn their business before
your competitor does. If you can get them into your restau-
rant to try your pizza, you can turn them into a regular