If you want to continue requiring a credit card imprint
even for customers with a longer lifetime order history,
you can go that route. Personally, I doubt that someone
who has ordered once, used a credit card and given us an
imprint, would then use a fraudulent card in subsequent
orders. It just does not seem likely.
4 Require security code and ZIP code authen- tication. For all orders, we now require the card
holder to input his three-digit security code and his
ZIP code before finalizing the order. ;is adds another
layer of security.
;ese new features may not eliminate fraudulent
credit card orders entirely, but I estimate they’ve saved
me at least $1,000 per month since I implemented
them. An annual savings of $12,000 isn’t pocket change,
so most pizzeria operators with a delivery component
can benefit from these tweaks to their POS system!
Rick Drury is owner of Precinct Pizza in Tampa, Florida. Rick has more than a quarter-century
of pizza experience, and Precinct Pizza has been recognized as one of the busiest pizzerias
in the country.
Precinct Pizza, one of the busiest pizzerias in the country, has saved about
$1,000 a month by implementing fraud-prevention measures.
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