I started out selling it in my restaurant to our customers.
One of the first area businesses to carry the sauce was a
natural foods store in Endicott, New York, called Down
to Earth. Since then, we’ve raised awareness about the
sauce by word of mouth and social media, from Instagram
In Endicott, we sell our Mama Giuseppa’s sauce in local
farmers markets, and about 15 stores carry it. In June, my
family and I moved to Colorado Springs to pursue selling
the sauce in more states. Meanwhile, we’re still selling
our product in the same stores in New York, and now
Molly’s sister runs the farmers markets for us there. Here
in Colorado Springs, we’re already selling at five different
farmers markets and will be in other local stores soon.
PMQ: HOW MANY TYPES OF SAUCE DO YOU
Hecker: We make custom “one-off” batches of sauces for
clients and also make our own private label sauce with
our Mama Giuseppa brand and logo. Our line of flavors
includes Traditional, Spicy Fra Diavolo, Marinara, Garlic Butter, Hops-Infused Fra Diavolo and Hops-Infused
All of our sauces are wheat-free and gluten-free, with no
additives, no preservatives and no added water. I cook the
sauce only in small batches to ensure the highest quality.
I’m 100% hands-on when the sauce is being cooked. I
take great pride in my “less is more” approach when it
comes to flavoring the sauces. Most importantly, I buy
the highest-quality ingredients, from the tomatoes to the
basil and spices.
One of our current customers—and our largest—is
Brewery Ommegang in Cooperstown, New York. We
make a custom Hops Butter and Hops Fra Diavolo sauce
that they label as their own.
PMQ: WHAT’S THE TOUGHEST CHALLENGE IN
BRINGING YOUR OWN PASTA SAUCE
Hecker: We’re a true small mom-and-pop shop, and it’s
hard to keep up with demand. As of now, it’s just my
wife and I performing every aspect of the business from
A to Z. But the one thing that keeps us going is the drive
and passion for our product.
Albert Hecker ran his
uncle’s pizzeria for years
before branching out on
his own at the age of 26.
Made in small batches,
the Mama Giuseppa
pasta sauces come in
multiple flavors and
can be private-labeled