Looking for more marketing ideas and insights? PMQ has you covered! By Liz Barrett
Borrow This Idea: Low-Carb Pizza Bowls
At Venezia’s New York Style Pizzeria, with five locations around Phoenix, president Domenick Montanile
says he needed to figure out a way for locals on low-carb
diets to still frequent the pizzeria. So about a year ago,
Montanile created the Low-Carb Pizza Bowl, giving his
customers all of the pizza toppings they love, without
the carb-heavy crust.
;ere are four specialty Low-Carb Pizza Bowls on the
menu, including the Veggie; the Combo, with pepperoni
and sausage; the Pesto, with pesto chicken; and the spicy
Diavolo bowl. Customers can also build their own bowls,
“I looked up our sales numbers toward the end of last
year, and we were selling an average of about 240 to
250 pizza bowls per week between our five locations, so
just under 50 per week per location,” Montanile reports.
“We’re now averaging around 300 to 320 per week across
all locations, so that’s just over 60 per week per location.”
Quick Promo Tip:
If you have a great company story to tell or a fantastic pizza recipe to share, or simply want o preview a weekly special, say it with video. Statistics show that people enjoy watching a video more than reading about a product, and new technology has made it easier than ever for you to visually transmit your message.