While your competition is focusing all of its efforts on
fall football, get a jump on your winter bookings.
Pull out last year’s planners and assign a person
to contact guests who ordered catering or booked
an office party in the past. Early-bird discounts
in exchange for securing a space now are a great
motivator for locking in an early date. Your winter
bank ledger will be in the black before you turn the
calendar page over to November.
If you’d like to sell more beverages, appetizers
and desserts, take a minute to assess how you
and your staff are presenting your menu to guests.
Are servers merely asking, “Would you like an
appetizer?” or are they making relevant suggestions
based on appetizers they personally enjoy? Suggestive
selling makes a big difference. Do you offer wine
and beer samples to entice purchases from the bar?
And for dessert, if guests are too full, do you have
to-go desserts, such as cookies and brownies, that are
available to enjoy later?
The Art of