1 Clean up your act. Consumers want to believe the pizzeria they’re entering is clean. If the outside area has dirty windows
or litter on the ground or appears to be in general disrepair, many
potential guests will think twice about walking through that door.
Approach your pizzeria as an outsider would and take notes about
what stands out, for better or worse. Make sure your staff’s daily
cleaning schedule includes the building’s exterior and consider a
professional pressure-washing once every few months.
2 Try new paint. If you’ve been in business for more than 10 years, it’s probably been at least that long since your building
and its parking lot has seen a fresh coat of paint. There’s no reason to
change the color of your building if it complements your branding,
but an inexpensive coat of paint will do wonders for the exterior
appearance of your restaurant.
3 Add some greenery. Just because you don’t have a patio doesn’t mean you can’t spruce up your outside area with plants. Fresh
trees and colorful flowers are a natural way to attract attention, but
only if you have the means to keep them watered and alive. Look
for easy-to-care-for plants, and dispose of any that start to brown or
detract from your curb appeal. Trees and bushes can also help to hide
any unsightly AC units or trash receptacles.
Hanging planters lend a homey feel to the exterior at Big
Daddy’s Pizzeria & Arcade in Pigeon Forge, Tennessee.
And there’s no missing its larger-than-life signage!
Toppers Pizza just launched a
new prototype store in Milwaukee,
which allows guests to see into
the store and behind the counter,
where the pizza is made.