looking for the best pizza makers and spinners around
the country. Our dream is for the best to compete in the
name of pizza, in the name of America, worldwide. ;e
USPT has been on Martha Stewart Living, Regis & Kelly,
the Today show.
Linda: I’m really proud of our U.S. Pizza Team. We were
originally invited by an Italian magazine publisher to
compete, and I was so excited to see those roots of the
industry. We’ve had great sponsors believe in our team,
and it’s been a great source of publicity. We even marched
in the Macy’s ;anksgiving Day Parade. Pizza’s always
a positive thing, and now we’ve been growing the team
for 17 years.
Sherlyn: In the early days, as a mom-and-pop organization, with just a handful of us, Steve Green would sometimes sleep here. When sales clients wouldn’t call him
back, he’d call them again and leave funny messages in
a Jimmy Stewart imitation voice. He did a great Jimmy
Stewart! Everyone wore multiple hats. ;ere were many
Tom: Working at 3 a.m., you get creative.
One night, I was reading about subliminal
messages. I went to our graphic designer,
Eric, and said, “Do you think you can
hide a picture of a scantily clad woman
on the cover?” He said, “Sure I can.” It
became a regular thing. But it came to
a head when Eric’s screen calibration was o; on his
computer. ;e magazines came back, and it was a little
more obvious than what we saw on the screen. Once
Linda got wind of it, that was over.
Sherlyn: In this particular 2004 issue, a woman called
and said, “I won! I found it!” I said, “Excuse me, what
did you find?” She said, “I found the person hidden in
the cover.” I got the magazine and looked at it, and I’m
like, “Oh, my God.” I was thinking, do we have contests
I don’t know about, or is this some type of gag? Eric just
had this smirk on his face. I told Steve, “Look at this cover.
Just look at it.” Eric and Tommy had to fess up. ;ere was
a scantily clad woman in the oven. If they hadn’t gotten
busted, they would have continued.
Tracy Morin, senior copy editor: Speaking of hidden
messages, when I started in 2007 as copy editor, it was my
job to read the entire magazine, and I found these cryptic
messages at the bottom of the masthead, which lists the
sta; members. ;ey’d say things like, “PMQ Magazine—
Apply directly to the forehead.” No one reads the fine
print, but those got deleted straightaway.
I doubt anyone ever saw them.
Eric Summers, art director: I had a lot
of fun hiding things throughout the mag-
azine back in the day. We worked some
crazy hours around deadline, so it was a
mischievous way to let o; some steam. In
cici’s pizza receives the
inaugural Pizza Industry
Enterprise (PIE) award at the
2004 new york pizza show.
pmq art director eric summers and
former pmq australia publisher
stephen millar show off eric’s
2004 commemorative artwork for
the new york pizza show.
be on the lookout for the new and improved
pizzatv van in your area!