PMQ publisher Steve Green shares his thoughts on some of PMQ’s most important innovations:
THE THINK TANK
When you last 20 years,
you can see what was
groundbreaking. The first
was our online bulletin
board, started in 1998. These
were popular at the time, but
we saw the value in connecting
with our readers. We were able to see what
problems they had, what they liked. And we
could reflect that back to our readers so they
could have an edge. A lot of these guys are just
looking for answers, and the best advice you
can get is from other people fighting the same
battle in their areas.
The website had such a great
impact on the magazine,
especially when we were
a quarterly; we could put extra information
online. About 15 years ago, I was looking at
available website names and said, “I gotta
have Pizza TV.com.” We hadn’t seen video
hit yet, but we knew it was going to be big.
I wanted my readers to be successful and
give them every advantage.
I think PMQ’s role is to be
the marketing department
that independents can’t
afford to have, to provide a
regular diet of legal advice,
accounting advice. PMQ
has always been for the
little guy, the mom-and-pop
magazine for the mom-and-
pops. And why can’t we
bring consumers into the
businesses of our readers?
That’s the dream of Pizza TV.
PIZZA POWER REPORT
We’ve been doing this for
nearly 20 years. It’s our No.
1 most-read feature of the
year, quoted by Forbes and
The Wall Street Journal.
We’re the best thing out there
presenting a historical, yearly
view of our industry.
We never intended to be international. We
have PMQ China because our website, 15
years ago, was receiving a huge number of
visitors from China. I knew a Chinese student
who ended up starting a magazine there.
There’s also a PMQ Russia, because the man
who opened the first Papa John’s in Russia
contacted me. For a Cold War kid, it was
surreal to visit the Chamber of Commerce in
Red Square—this big building with big drapes,
big doors, hot coffee. What a difference
20 years make! There were alarm bells and
fireworks going off in my head at the same time.
I kept hearing myself say, “Am I really here? And
am I really here because of pizza? Yes, I am.”