Linda Green, co-publisher: My father and his brother
had a pizzeria in the 1950s, one of the first in San Jose,
California. Back then, it was an ethnic food. My father
would always talk about pizza in a way that made me feel
comforted, and he would make it at home sometimes.
When my husband wanted to start a pizza magazine, I
felt really at home.
;at was back in 1997. Steve always had a passion
for the pizza industry and was looking for someone to
help him. I had a thrift store, but it’s not that lucrative a
business, and Steve and I have always been a good team
as business partners. When we started, I was in sales. We
o;ered a more a;ordable publication and more marketing
ideas; we felt we could help the industry. I think people
didn’t know if we were going to last.
We started in our home. We had extra rooms in our
house, so I’d get up in the morning, have co;ee and welcome our couple of employees. I remember thinking it
seemed a little crazy: Can we pay the bills with three
children? But Steve’s a good salesman. He sold me on the
idea, and I sold my thrift store.
Tom Boyles, account executive/former editor-in-
chief: I was in school in 2000 and looking for a job
when I got a call from Steve, who interviewed me at his
kitchen table. I always thought I’d work for Rolling Stone,
and this was a pizza magazine. I started two weeks after
I graduated. In their living room, Steve and Linda had a
desk opposite each other, and my “o;ce” was the den.
My desk was a ping-pong table. I thought, “What did I
get myself into?” But it was really exciting. Starting small
like that, there wasn’t some preconceived notion of what
we must write about, so we did stories on the little guys.
I think that really helped build our magazine.
Steve: We worked out of our home, in our rec room, for
about three years—until a neighbor complained about
too many cars in our front yard. We were forced to move
to an o;ce, which was the best thing we ever did.
pizzaioli from across the country gathered for
the 2nd annual pmq pizza cruise in 2008.
pmq partnered with
aaron’s last wish
in 2014 to grant an
pizzeria waitress a