Cooking With Chef Carmelo
One lucky fan of LaMotta’s Italian Restaurant & Pizzeria won a
chance to cook with Chef Carmelo LaMotta in his pizza kitchen,
thanks to a social media promo this summer. ;e Fort Myers,
Florida, eatery invited its Facebook followers to answer the
question, “What is your favorite appetizer?” ;e post earned 60
reactions, 52 comments and four shares,
not to mention invaluable feedback
from customers about the restaurant’s
appetizer menu. Chef Carmelo himself
announced the winner, drawn randomly
from a list of all of the people who commented on the post, in a Facebook Live
video, which garnered 330 views. ;e
first 25 people to comment also won a
free bottle of wine with their dinner.
When Chef Carmelo LaMotta isn’t
promoting his restaurant on local TV shows,
he’s using social media contests and
Facebook Live to engage his customers.
Deliver a Big Finish
To sweeten your check averages on deliveries, consider adding desserts to your delivery menu. Keep the
items simple and easy to prepare, and make sure they’ll travel
well. Use suggestive selling to promote them on your online ordering
menu and use tasty-looking photographs to make them harder to resist.
Quick Tip #2
Swimming With Sharks
Pizza Factory, the Oakhurst, California-based pizza chain with more than 100
locations around the country, has joined the big league. ;e company is partnering with the San Jose Sharks of the National Hockey League and will use
the relationship to promote its No Bully Zone program. ;e initiative raises
awareness about bullying and promotes a bully-free atmosphere in schools. Every
season, Pizza Factory will sponsor a special game night designed to educate people
and foster a more inclusive community. ;e company will also raise awareness
of men’s health issues with a social media campaign called Show Us Your Stache,
featuring Sharks team personalities, fans and Pizza Factory customers.
In addition to promoting its No Bully Zone campaign, Pizza Factory’s relationship with the San Jose
Sharks means its pizza will be served exclusively at the SAP Center in San Jose, California.