Boost Store Traffic to
Deliver Media’s direct mail targeting strategies are designed
to give you a competitive advantage in a cost-effective way.
Are you looking to implement a direct mail campaign, but are hesitant because you’re
unsure if it will deliver the results you
are looking for? Look no further—the
solution lies in the type of direct mail
campaign you implement. There are
hundreds of different targeting strategies out there. It’s just a matter of defining your exact objectives to know
which strategy is the right one for you.
Deliver Media has worked in pizza
marketing for over 20 years, executing
direct mail campaigns for more than
2,500 stores across the country. Some
stores have even seen ROI as high as
900% from Deliver Media’s programs!
Their marketing specialists take the
time to analyze the flow of traffic into
and out of your store as well as your
overall objectives to formulate the perfect plan just for you.
The first step is to figure out what
the overall goal of your mailing is. Your
Deliver Media marketing specialist will
handle the rest, using your current customer database as an essential tool to
perform an initial free market analysis
of your restaurant.
Looking to gain market share from
competition in your area?
Competition Intrusion. This targeting strategy
aims to gain market share by targeting
those customers in your database that
reside in zones that may overlap with
Aiming to bring back customers
who haven’t visited in a while? Reju-
venation Strategy. The goal of this type
of mailing is to target “at-risk,” “high
risk,” and “lost” customers with highly
attractive offers to bring them right
back into your store.
Trying to find out who your best
customers are? Database Mailing. If
you currently possess a customer database, your Deliver Media marketing
specialist will dissect it and place your
customers into behavioral categories to
send them high-impact targeted offers
specific to their buying habits. This will
help convert more customers into the
Don’t have a complete customer
database yet? Birthday Mailers. What’s
a time of year you are always checking
your mailbox for discounts and cou-
pons? Your birthday month! Acquire
new clients with a personalized, tar-
geted direct mail piece that hits recipi-
ent mailboxes on their birthday month.
This relationship-building technique
will help encourage repeat purchase
behavior and build your customer da-
tabase with new buyer information.
Deliver Media has the capability for
variable data printing, which allows for
elements such as text and coupons to
be changed from one printed piece to
another without interrupting the print
run. This technique allows you to cus-
tomize the message for each audience
category, resulting in greater response