Contents
ON THE COVER
34 Picture of Health
Alarmed by half-baked headlines about pizza and nutrition?
Despite a rash of dire warnings
from health advocates and news media scaremongers, most nutrition experts say pizza is not only
delicious—it can also be a healthy food choice.
By Andy Knef
FEATURES
44 The Sandwich Club
With artisan breads and unique condiments gaining
popularity, you can easily spice up your plain-Jane
sandwich menu—and charge more for them.
By Tracy Morin
56 Direct Mail: Alive & Kicking
Old-school direct mail is starting to feel fresh and
new again. Use these six can’t-miss tips to develop a
winning direct mail campaign.
By Liz Barrett
64 The Pizza Samurai
Brad Corbin, owner of Sloopy’s Sports Cafe, took a
far-out idea from the Far East and made it a bona fide
menu sensation with his Asian-inspired Hibachi Pizza.
By Andy Knef
68 Growing Pains: Starting a Franchise
Franchising may seem like the ultimate prize, but
you should ask yourself five key questions before
adopting this tricky and challenging model.
By Sean Brauser
74 Making the Team
Newcomers made a big impression at the U.S. Pizza
Team’s Winter Acrobatic Trials in Columbus, Ohio.
By Rick Hynum
78 The Best of NAPICS 2015
;e PMQ sta; uncovers new moneymaking products at the 2015 North America Pizza & Ice Cream
Show (NAPICS).
MAY 2015 | WWW.PMQ.COM
PMQ
PIZZAMA
GAZIN
E|
May2015
|Volume19,
Issue4
The Pizza
Indust
ry’s
Business
Mont
hly
| PMQ.com
Why Pizza’s Good For You (NoMatterWhat theMediaSays) PAGE34
Creating Signature Sandwiches ThatSell
PAGE 44
6Can't- MissTips forDirect MailSuccess PAGE56
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DANNY KLIMETZ
DANIEL PEREA
