Cooking With PMQ: The Popeye Pizza
3 WAYS TO CRUSH YOUR COMPETITION
You will always have competition. How you handle that competition can mean
the di;erence between success and failure. Some operators go to extremes, such
as parking their delivery vehicles in front of a competitor’s shop. Liz Barrett
has more productive strategies in mind.
DO YOU KNOW WHAT KIND OF “KLOUT” YOU HAVE?
Klout uses social media analytics to gauge its users’ online social influence
with the “Klout score,” a numerical value between 1 and 100. If you want to
improve your social media performance and draw more fans, Klout may be
the app you’re looking for. ( SLICEOFLIFE.PMQ.COM)
EUROPEAN PIZZERIAS EMPHASIZE BEAUTY OF THEIR OVENS
Missy Green Assink, PMQ’s international correspondent, recently checked out
Parizza, the annual pizza trade show in Paris, and learned a thing or two about
the new wave of decorative pizza ovens. Specifically, deck ovens can be just as
beautiful as wood-fired ovens. “Now deck oven brands like OEM and Pizza Master are releasing ovens in gold, copper or even wood paneling,” Assink reports.
RECENTLY ON PIZZATV.COM
Michael LaMarca, owner of Master Pizza (masterpizza.
com) in Cleveland, beat out 18 competitors with this
uniquely delicious, spinach-based pie at the U.S. Pizza
Team’s National Pizza Trials last December. LaMarca
shares the secrets of the Popeye—featuring spinach,
tomatoes, artichoke hearts, a four-cheese blend, garlic
butter sauce and a balsamic glaze—with PMQ’s Brian
Hernandez on Pizza TV this month.
ONLINE AT PMQ.COM
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ANOTHER MILESTONE: FITTING INTO A SMALLER CHEF COAT
Two months into his 16-week pizza diet and exercise regimen, test chef Brian
Hernandez fights through guilt over cheating and keeps plugging away. Now
he can fit into a chef coat that’s one size smaller than his current one—and he
can still breathe!