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Piezoni’s is a Northeast regional pizza chain with
17 stores and growing across Rhode Island and
Massachusetts. Known for fresh, high-quality
ingredients and innovative menu items, Piezoni’s
is a brand on the rise. We chatted with Janessa
Burgo, a franchisee and operations manager in
Pawtucket about the brand, and why pasta works
We noticed that you’re about much more
than pizza, with a very broad menu. Is that
part of the key to building traffic and sales?
We’ve had a broad menu from the beginning, and
keep adding items to each category, from pizzas
to pastas and salads to sandwiches, as we grow. It
helps us appeal to a much wider audience than a
Tell me about the pasta section of the menu.
Our pastas are very popular. Some days it seems
like it’s all we sell, especially the house-made
chicken parm over Barilla penne.
Why did you choose Barilla?
Barilla is a brand that’s about quality. We taste the
difference. Even though we don’t brand Barilla on
the menu, our customers recognize the quality too
and come back for it.
Why do you think pasta works for Piezoni’s?
For guests, especially first-time guests, pasta is
an easy order. It’s comfortable, familiar and
approachable. We highlight the fresh, house-made
attributes of our pasta dishes that are both
true to our brand and what our guests look for.
Consumers today want high-quality ingredients
prepared just for them. You can quickly and easily
do that with pasta.
Learn more in our next edition. This is the second
in a series of six editions Barilla will share on best
practices for menuing pasta in the pizza segment.
For more information and foodservice-ready
pasta recipes, visit barillafoodservicerecipes.com
Our pastas are
very popular. Some
days it seems like it’s
all we sell!
Regional Pizza Chain Shares Success Story
Piezoni’s Chicken Parm with Penne