“Our industry is taking a beating from thousands of
doctors and so-called nutrition experts who are attacking
pizza to make a profit,” McClellan says. “;ese biased
advocates for public health don’t even eat healthily themselves, but they’re taking money out of our pockets. I want
to be a voice to stop the assault on pizza.”
McClellan has lent more than his voice to the counterattack against the “nutritionally correct” media and food
policy gang. He has donated his body to the cause. After
moving from Denver to open a pizzeria on Florida’s Gulf
Coast, McClellan invented his pizza diet in 2009. He
was a new pizzeria owner at the time, pitching the local
gym on free pizza samples to encourage business. When
the workout crowd and a reporter with the local paper
challenged him to prove that pizza could be healthy, the
determined entrepreneur put his pizza where his mouth
is and agreed to eat nothing but pizza for 30 days.
;e results were startling. Eating a slice of pizza every
2½ to 3 hours, McClellan lost 25 pounds in 30 days.
Perhaps more remarkably, he lowered his cholesterol 86
points and his body fat by 10% with no medications.
“;ere is no secret to this diet,” McClellan says, with the
confidence of a man who has opened multiple successful
businesses and won Best Physique contests. “It’s good
nutritional science based on portion control, raising
metabolism levels with the help of a regular workout
plan, and tracking daily intake of carbohydrates, protein,
fiber and fat.”
McClellan wanted to prove a simple point: You can
lose weight and stay healthy eating only pizza. “Not just
pizza, but the kind of good, old New York-style pizza I
make in my pizzeria with standard ingredients that are in
pizzerias around the country,” McClellan adds.
He went on to refine his pizza diet and eventually start-
ed entering—and winning—bodybuilding competitions.
He enlisted Jay Sherinsky, owner of Fitness RX Studios in
St. Petersburg and a personal trainer and diet consultant,
to help him design a fitness regimen. “No food of itself
is good or bad,” Sherinsky notes. “Pizza is my favorite
Matt McClellan, owner of Tour De Pizza in St. Petersburg, Florida, and an
advocate for the nutritional value of pizza, displays a recent newspaper
headline that portrays America’s favorite food in a negative light.
“It’s not hard to make pizza part of a reasonable and balanced meal. A couple of slices of pizza with a salad or some fruit and a nonsugary
drink offer a nutritious