By Tracy Morin
Tops for Teetotalers
Findings from the predominantly nonalcoholic beverage
manufacturers that participated in Beverage Industry’s
annual New Product Development Outlook survey:
D Consumer needs reflected the following top 10
buzzwords for beverages: high-protein, natural,
healthy, convenience, energy-boosting, probiotic/
prebiotic, low-calorie, organic, low-sugar and
D In 2014, the top five beverage flavors were
orange, vanilla, lemon, strawberry and peach. For
2015, chocolate is listed as the No. 1 anticipated
top-selling flavor, followed by coffee and vanilla.
D Dairy-based and dairy-alternative drinks will be
the top category of focus for 2015, followed by
sports and energy drinks, then coffee and tea.
D 70% of respondents will incorporate natural
flavors into their new products.
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