TipsTricks&
Looking for more marketing ideas and insights? PMQ has you covered! By Liz Barrett
TRY THIS!
Run a simple raffle offering a great prize
to build your email contact list. Collect
names and email addresses for entry. 7 Ways to Get Your Press Release Noticed!
1. Press releases must announce a timely event—a
grand opening, new menu, anniversary bash—or the
media won’t think it’s newsworthy.
2. Create a list of publications and editors to target with
your release. Choose appropriate editors (food editors, lifestyle editors, etc.) for your news.
3. To get started, look for online templates that let you
plug your info into them. Browsing what others have
written will also help you perfect your style.
4. Editors receive a lot of mail and must skim over it,
so put the most important information at the
top. Focus on the “who, what, when, where and why”
right away.
5. Include your contact information (email and
phone). If an editor is interested in your story, he
should be able to contact you immediately.
6. A press release with a relevant high-resolution photo
is more likely to catch an editor’s attention, boosting
your chances of getting featured in the publication.
7. Editors are busy people; if you haven’t heard back from
someone in a week or two, it’s perfectly acceptable to
send one quick follow-up email.
Building a Social Network Community
Social networking reflects a basic human longing for a sense of community. Help create that
experience for your social media followers by
engaging with them, quickly answering their
questions, asking for their feedback and thanking
them for their comments. Let your personality
and sense of humor show in every post. If you’re
just pushing out “sell” messages about your daily
specials, your fans will soon get bored and tune
you out.
