The Hottest Ticket in Town
The Farmington, New Hampshire police department recently teamed
up with Crowley’s Variety & Grill ( crowleysvarietyandgrill.com) to
offer gift cards for free pizza slices and French fries to citizens who got
caught obeying—not breaking—the law. Farmington police chief John
Drury wanted to thank citizens for maintaining order through a long,
hard winter, so he collaborated with Crowley’s on a promotion that
created goodwill between officers and residents while also showing off
Crowley’s fare. Drury originally offered to pay for the gift cards out of
his own pocket, but Crowley’s insisted on donating them.
The Power of Radio
Partner with a local radio station to host a live remote
broadcast from your pizzeria. Make sure to choose a
station that targets your preferred demographic and
educate the DJ/host about your menu and specialty
offerings in advance.
Quick Tip 2:
What a Can (of Spinach)
If you thought March 26 was just another ordinary Thursday, Toledo, Ohio-based Marco’s Pizza ( marcos.com) was
one step ahead of you. The company turned National
Spinach Day into a major event, offering its customers a free medium Grilled Chicken Florentine pizza in
exchange for a can of spinach. Using the theme “See How
Much a Can Can Do,” the chain, which has 600-plus
stores in 35 states and the Bahamas, collected thousands
of cans of spinach to help local food banks across the
country while promoting its special limited-time Grilled
Chicken Florentine pie, made with baby spinach, tomato
slices, grilled chicken, a blend of four cheeses and a creamy
garlic Parmesan sauce.
An employee at a Marco’s Pizza store in Cincinnati shows off
a batch of spinach cans donated by customers for the chain’s
National Spinach Day promo.
Police officers in Farmington, New Hampshire, partnered
with Crowley’s Variety & Grill to ticket citizens for good
behavior—and reward them with free pizza and fries.