Pizza Isn’t Just Delicious—
It’s Also Good For You
Journalism once was largely a sober-minded a;air—news depart- ments at the networks actually lost money, but no one cared because they were performing a public service. Reporters and
editors toiled over the wording of articles that might be seen as
controversial or inflammatory and triple-checked sources for accuracy.
Deadlines loomed, but they found the time to get the facts right.
With today’s 24-hour news cycle and media saturation, journalism has
become entertainment, a moneymaking enterprise. We’re bombarded
with provocative headlines emphasizing conflict and controversy. Loaded
language abounds. ;e goal is to grab your attention quickly—by scaring
you or making you angry—so you’ll read even the lamest “news” items.
Lately the pizza industry has fallen victim to this trend, as news out-
lets report on studies about pizza and nutrition. Pizza is bad for us, the
headlines scream. It’s making our kids fat! It’s wrecking our waistlines!
Of course, pizza isn’t the problem. Overeating is the problem, and that
goes for Twinkies and tacos, too. Too much of anything is a bad thing.
In this month’s cover story, “Picture of Health” (page 34), Andy Knef
talks to nutritionists and fitness experts to uncover the truth behind
these half-baked headlines: Not only can pizza be a delicious part of a
balanced diet, its key ingredients can actually help improve our health!
PMQ can’t stop the negative media coverage, but we can empower
our readers with accurate information to combat erroneous claims when
talking to customers. You can even download PMQ’s “Why Pizza Is
Good for You” graphic at PMQ.com/download. Hang it as a poster in
your shop, share it on social media and spread the truth about pizza.
As a pizzeria operator, you can be proud of the food you serve—not
just because it’s delicious, but because it’s a healthy dietary choice. As
one dietitian told Andy, “Eating is not just about nutrition—it’s about
an experience. Traditional foods like pizza give us joy.”
ON THE COVER:
Despite recent anti-pizza headlines in the news media, fitness trainer
and Zumba instructor Caysie Lagrone of Oxford, Mississippi, knows
pizza can be a healthy food choice. In this month’s cover story (page
34), we delve deeper into the topic and explore why pizza isn’t just
delicious—it’s also good for you. Photo by Danny Klimetz.
PMQ Pizza Magazine
MAY 2015 | WWWPMQCOM
(No Matter What
the Media Says)
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PMQ PIZZA MAGAZINE
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PMQ Pizza Magazine (ISSN #1937-5263) is published 10 times per year.
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Winner of 5 ASBPE Awards
Winner of 4 GAMMA Awards
A PUBLICATION OF PMQ, INC.
VOLUME 19, ISSUE 4 MAY 2015