As customers set their minds on getting healthier in the new year, Woodstock’s Pizza, with locations all over Cal- ifornia, wants to help. The company has made a big
move toward cleaner, healthier ingredients so that pizza lovers “can still rejoice in eating pizza without the guilt.” That
means switching to a nitrate-free pepperoni, organic vegetables, cheese and fruits, and organic sauces and dressings.
The company also eliminated high-fructose corn syrup from
its ingredients list. So how’s it going so far? PMQ talked to
Woodstock’s co-owner Laura Ambrose to get the skinny:
PMQ: Tell us a little bit about Woodstock’s. What’s the
history behind it?
Ambrose: The company was founded by Chuck Woodstock in
1978 in Corvallis, Oregon. He expanded to California in 1980.
Unfortunately, he and his partner were killed in a private plane
crash in 1985. Jeff Ambrose, who began as a delivery driver for
the company, eventually became president and then bought out
the other family members in 2001. He and his management
team now own all eight California restaurants.
Woodstock’s Pizza has overhauled its menu with cleaner,
healthier and locally sourced ingredients for 2017.
Here’s how they did it. By Rick Hynum