QUALITY ISN’T ALWAYS KING
Of course, we are proud of the quality of our food at
Precinct Pizza, but we have learned that you don’t have
to serve the best pies in town to survive, even in a down
market. You just need to take better care of your guests.
I recommend visiting as many pizzerias in your town as
possible, so you’ll know which ones are doing things right
and which ones do a poor job of serving their customers.
In your opinion, which pizzeria in your town serves the
worst food? Most likely, if you visit that store, you’ll find
that many people think it’s actually the best pizzeria in
town. Otherwise, it would have no customers and would
have already gone out of business!
Clearly, there’s more involved here than just the quality
NEGOTIATING WITH VENDORS
of the pizza. Simply serving the best pies will not save you
in an economic downturn. Listening to your customers,
paying close attention to their special requests and fol-
lowing through on those requests are just as important
as offering quality pizza. Whether it’s remembering that
extra side of marinara or double-cutting a pizza, whether
it’s happily fetching extra plates or napkins or utensils, or
anything else the customer requests, keep this in mind:
Your customer is offering to let you make his experience
awesome when he makes those special requests. If you
honor those requests, you will build loyalty. If you do not
honor those requests, they will find another pizzeria that
will. Do everything you can to keep these “real customers”
happy—they will be loyal to you long after those “deal
customers” have left you high and dry.
Keeping costs down is important to every pizzeria’s bottom line. You can do several things to increase the bottom
line, but it all starts with negotiating better pricing from
your food vendor.
“You don’t have to serve the
best pies in town to survive,
even in a down market. You
just need to take better care
of your guests.”
—RICK DRURY, PRECINCT PIZZA
Drury personally delivers pizzas to a customer at a local hotel.
Precinct Pizza staffers take to the streets of Tampa to offer free samples