TV advertising is more affordable than you may think
with local cable, Direc TV and the Dish Network. Companies like National Media Spots and Prime Media Productions offer options to buy a package of local ads to
cover these outlets.
Give your video a catchy, memorable title that will
engage your viewers, and use relevant keywords and
summaries that sell. Just as language matters in developing a strong menu, you can’t afford to be lazy in crafting
the descriptive copy that will accompany your video.
Think like a copywriter!
Your customers are your best ambassadors. Feature them
in brief, snappy videos and let them explain, in their own
words, why they love your pizza. You can shoot these
videos spontaneously with your smartphone or plan
them out in advance.
Claim your channel on Pizza TV
Pizza TV offers another online venue for your marketing videos. Claim your channel at register.pizzatv.
com and you can immediately post links to your You Tube videos and upload menu information, photos,
coupons and more. It’s free for a limited time to pizzeria owners, so sign up TODAY!
A fresh, delicious-looking pizza sells itself, so let images
of your food do the talking. But keep in mind that not
all pizzas look equally tasty on-camera, so choose your
pies and set up each shot carefully—a lot depends on
lighting and angles.
Keep it short.
Don’t tax your audience’s patience with too much
detail or drawn-out, repetitive sales messages.
Thirty seconds is the preferred length, although
you can go longer if the material is good enough.
You can show your videos in local movie theatres before the trailers start. Screen Vision Media and NCM
are two companies that can get your video seen on the
big screen for a demographic match made in heaven.
your local TV
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