12 Ways to Sell More Pizza with Video
You don’t need a Hollywood-size budget to make a video masterpiece. That iPhone in your pocket will do just
fine, and there’s a slew of apps to help you edit the footage yourself. The real challenge is to leverage your video
content for maximum exposure. Here’s a list of 12 ways to use video to sell more pizza:
YouTube remains the go-to video-sharing platform. It
can be integrated with everything from smartphones
to gaming consoles and TVs. Develop a strong You Tube
presence and regularly post content about your pizzeria,
your food and your staff. Keep things light, funny, brief
Create a You Tube
account and keep
the content coming.
You Tube’s a great place to start, but don’t stop there.
Unlike You Tube, a video uploaded directly to Facebook
can be set to auto-play and gets better exposure on news
feeds. A study by Search Engine Journal found native
Facebook video earned seven times more engagement
than embedded third-party videos from sites like You Tube.
whenever you can.
Not only does Facebook favor native video over other
types, it also favors live-streaming video. Use Facebook
Live to present cooking demos, on-the-spot feeds at your
fundraisers and promotions, Q&As with staff members,
new menu items, and interviews with happy customers.
Instagram has evolved into a marketing tool—complete
with videos of up to one minute in length—for pizzeria
owners. It’s the most popular platform with millenials, so
tailor your message to that audience. Snapchat, another
top app for the younger set, lets you shoot quick vids on
your smartphone and upload them instantly.
Use video to
boost your email
The promise of video content leads more customers to
open your e-newsletters and loyalty club mailings. Research
shows open rates increase from 7% to 13% when the word
“video” appears in the subject line. Another study found
that emails with a direct, obvious video call-to-action have
a 53% higher click-to-open rate on average.
Tell, don’t sell.
Avoid a hard-sell approach to your video content. Tell
your pizzeria’s story and show off your food, service and
atmosphere, but don’t aggressively push product to your
viewers—it’s a turnoff, especially to millennials.