Feature your customers (and your employees).
Enlist your regulars and longtime employees
and give them starring roles in your videos.
Let your customers speak directly to the viewer
and explain in their own words why they
love eating your pies. And let your employees talk about why they love making and/or
serving the pizzas those customers love to eat.
Lasting impression: In addition to serving the best pizza in town, you provide a safe haven for your customers.
Capture the overall experience. Do you o;er a family-friendly atmosphere
where Mom and Dad can bring the kids and everyone will have a good
time? Prove it with bright visuals of happy children chomping down on
pies, kids’ birthday parties and smiling servers interacting with families at
the table. Do you cater to a hipper crowd that’s looking for more adult fun?
Make sure to get visuals of bartenders pouring locally brewed craft beers
and attractive people enjoying cocktails with their pies. (Make sure the
lighting of these shots reflects the ambience of your restaurant.) Are you all
about delivery and carryout for pizza lovers on a budget? Emphasize your
bundle deals and establish value with plenty of mouthwatering food shots.
Lasting impression: Your potential customers will know exactly what kind of experience to expect at your pizzeria.
Slice of the 80s
Nick’s Pizza & Pub
John’s Incredible Pizza
Profiles in Pizza: One
of the most popular and
effective ways to endear
your pizzeria to customers
is to let them know more
about the people behind
the logo. Nick’s Pizza and
Pub was our best example
of this strategy.
It’s All About the Kids: If
you can get the kids, the
parents will follow. And
that’s what Johns Incredible Pizza had in mind
when they created this
high-energy video about
a mascot contest and a
ADDITIONAL STYLES FROM OUR 2016 ENTRIES
The Corner Slice
;e Demonstration: ;is
is a tried and true way for
your customer to visualize
the experience that you
o;er. ;is simple video of
a pizza being made at the
Corner Slice captures the
imagination and rouses the
appetite of customers.
Get ‘Em Laughing: Many
of our readers attempted
humor through a funny
story or ridiculous spoof.
;e result was, at the very
least, engaging, giving customers a chance to peek
behind the scenes and bond
with a pizza crew not afraid
to show their silly side.
Pizzeria Memorial: Bippy’s Pizza provided a video which was unique among our contestants. ;e video can only be described as a memorial to a
pizzeria from the past. It was a tribute to the neighborhood and the customers that supported Bippy’s for over a generation, and it will reside on
Pizza TV.com as a special category. If you’d like to memorialize a pizzeria in this way, please submit your video and we’ll add it to Pizza TV.com.