WHAT WE LEARNED FROM THE 2016 MYPIZZA
VIDEO CONTEST
If your company participated in PMQ’s My Pizza Video
Contest last year, you’ve already got a leg up on creating
content for your pizzeria. We received a total of 32 entries,
with the grand prize of $1,000 going to single-unit operator
Slice of the 80s in Westland, Michigan. Vibrant and fast-paced, the video captured the lively spirit of the ‘80s-themed
pizzeria and the decade that it celebrates, complete with
references to everything from hair bands and Ms. Pac-Man
to Cyndi Lauper and Beetlejuice.
A panel of six PMQ sta;ers judged the 2016 contest and
narrowed it down to 10 semifinalists from Ohio, Virginia,
Texas, Florida, Oregon, California, Nevada, and Illinois.
;e top 10 entries included low-budget, found-footage par-odies—a man falls mysteriously unconscious in the parking
lot of Jimbo’s Pizza in Lemont, Illinois, only to be revived
by a slice of pie—and faux documentaries boasting relatively
high production values, such as the story of IncrediBear,
a break-dancing bear who competes to be the mascot for
the John’s Incredible Pizza chain. “;ey ranged from amateurish to very professionally done,” notes PMQ publisher
Steve Green, who personally watched and analyzed every
video. “From a strong single message to a catalog of reasons
a viewer should buy a pizza, these videos ran the gamut.”
In his analysis, Green concluded that the contest’s submissions could be categorized according to voice (who presented
the message) and style/format (how the message was presented).
VOICE: WHO PRESENTED THE MESSAGE?
1. The owner(s)
2. Actors
3. Animated characters
4. An off-camera narrator
5. Employees
6. Host personalities not affiliated with the pizzeria
7. Musical score instead of voices
8. No voice, just raw video footage
STYLE: HOW WAS THE MESSAGE PRESENTED?
1. Traditional TV commercial
2. Demonstration (pizza making or dough-spinning)
3. Documentary
4. Employee testimonial
5. Music video
6. Restaurant profile
7. Short film
8. Movie trailer
Pizza@YamatoCorp.com
YamatoAmericas.com
(262) 236-0000
Commercial weighing
scales for restaurants,
catering, delis and
other retail markets
Pizza Scale with stainless
steel platform
Foot tare switch for hands
free operation
Digital, mechanical, solar and platform scales
Portion control, batching, checkweighing &
other functions available
See Us in
Booth #1824
