Pizza Magazine - March 2017

Video offers a “very immersive experience” and has
become “a critical component to how online customers
make decisions,” says Ilir Sela, founder and CEO of Slice,
a New York-headquartered company that helps indepen-
dent pizzerias accept and manage online orders. Paired
with Facebook and other social media, video marketing
also levels the playing field for pizzeria operators, espe-
cially the small chains and single-unit independents, Sela
notes. “Consumers spend significant time perusing Face-
book, so it’s the perfect place to consume video. If you
are hungry and want food quickly, you can order through
an app. But if you want to take your time to research
restaurants, video is the ideal experience. It may be the
difference between a customer ordering from an authen-
tic local shop and a generic, big-box chain restaurant.”
And thanks to digital technology, creating quality video
content is no longer an expensive proposition reserved for
megabrands like Domino’s and Papa John’s. If you carry
a decent smartphone in your pocket or purse, you can be
a one-person camera crew, and every delicious-looking
pizza that comes out of your oven has real star power.
Even professional video crews are more affordable than
they used to be. In short, 2017 is the year to add to video
to your marketing tool belt, and PMQ Pizza Magazine
wants to help.

“Video has become a
critical component to
how online customers
make decisions.”
—ILIR SELA, FOUNDER
AND CEO OF SLICE
ONLINE ORDERING

“Video is the best way to tell stories in this world where so much information is coming at us. It [conveys] so much information in a much quicker period … and helps us digest more of the information in a quicker way.”