Looking for more marketing ideas and insights? PMQ has you covered! By Liz Barrett
4 Ways to Spoil Moms
on Mother’s Day
Mother’s Day is the biggest dining-out day of the year.
It’s also a time for families of all sizes to come together
and celebrate Mom. ;ere’s no better day to promote a
visit to your pizzeria for the world’s most sharable meal.
But don’t just assume that Mom and the family will come
to your pizzeria. You’ve got to make it a special day!
1. Create (and heavily promote) a special menu with items
mothers will love—a special salad, a mom-inspired
pizza and a light dessert, such as strawberry shortcake.
2. Spoil Mom when she arrives by o;ering her a glass of bubbly
or a flower. It’s her special day, and she’ll remember it all
year if you make it a good one for her.
3. Try to customize the experience to your demographic. A
25-year-old new mom doesn’t celebrate Mother’s Day the
same way a grandmother celebrates it. Educate your sta; to
know the di;erence and customize the experience to each.
4. O;er a bounce-back promotion to families who do come in—some for the
first time. You’ll want them to return,
so provide an incentive, such as a free $10
gift card for Mom to use within the next
Quick Promo Tip:
Seeking new customers? Place a
coupon or ad on the back of your
local grocer’s receipt. Everyone buys
groceries, giving you a bigger chance
of getting noticed by new customers
not already on your radar.