Designing the Perfect
What happens when you cross Cleopatra Jones with the Kraken? Don’t
ask us—we’re scared to try. But Two Boots Pizza, with locations in
six states and a reputation for pizza-naming genius, knows a thing or
two about creating oddball pizzas. And so do Two Boots customers,
who were invited during Mash-Up Month to create their own mutant
pizza hybrids derived from the chain’s existing menu, which includes
specialty pies with names like the Larry Tate (in honor of a character
on Bewitched), the Gilda Radner-inspired Emily Litella, and Meat the
Mets, a tribute to fans of the New York baseball team. ;e winning
entry earned $1,000 worth of free pizza.
Hit the Deck, Doggies!
Landini’s Pizzeria in San Diego kicked o; the new year with a
perfectly pawesome promo that raised cash for a local animal
rescue center. Hosted by a pair of charming pooches named
Miss Pickles and Teddy, Doggies On the Deck featured ra;e
prizes donated by local partners, including Trader Joe’s, Ris-torante Illando, ;e Shack Bar and Grill, and a number of
businesses specializing in animal care and pet food. Pooches
and pups wolfed down complimentary doggie treats, while
their humans enjoyed $2 slices with beer and wine. ;e event,
which is held every month to support animal-related causes,
raised $500 for Holly’s Garden Rescue.
Marketing From A to B
Take advantage of your email marketing software’s A/B testing function to
craft more e;ective messages. It can be as easy as trying a di;erent subject
title, tweaking your copy or adding photos. Start by running an A/B test on
a sample list of recipients and then evaluate the results.
Quick Tip 1:
Teddy the Teripoo and Miss Pickles kept their humans on a tight leash for
Doggies On the Deck, a Landini’s Pizzeria fundraiser for a local animal rescue center. Raffle prizes were donated by companies ranging from Trader
Joe’s to Three Dog Bakery.
Two Boots Pizza, perhaps the only pizzeria
with a pie named after Buckminster Fuller,
launched Mash-Up Month in January by
creating three “mutant pizzas” from its menu,
including the Tony Collective, a hybrid of the
Tony Clifton and the Animal Collective.