The Advantages of
a Takeaway Menu
Even in the digital age, many customers, including
Royster13: Do you guys have a printed version of your menu that customers can take home
younger ones, still want a printed menu to carry
home with them.
Brad Randall: We will stu; a full-color, trifold menu into
the pizza box with every order that goes out the door.
;at’s pretty much the only print marketing we’ve been
doing for the last few years.
d9phoenix: I try to keep printed menus around, even if
they’re just old-school, double-sided menus that I print
here at the store. But the majority of consumers grew
up in the digital age and prefers everything to be found
online and easily accessible via their smartphones. A lot
of younger people don’t care for printed material at all.
Wholly Stromboli: Our menu is a tabloid-size, newspaper-style piece printed on real newsprint with an o;set press.
We print around 7,000 at a time, which allows us to use
the same menu for dine-in or carryout. If we’re doing an
o;-site catering event, we can take a stack there as well.
;e old-fashioned newspaper style fits with our brand
and our 103-year-old building.
Home Town Pizza: We keep them and go through quite
a few of them. Most every place around here has a printed
[take-home] menu, although with varying degrees of
quality. I try to push our website and Facebook page
with each one I give out, but people still refer mostly to
the printed menu. Even our younger crowd seems hesitant
to switch away from a paper menu.
Mikes3: I’ve always stapled a menu to every order. Don’t
get me wrong: I’m only 33 years old, and I love the Internet. But sometimes it’s a pain to scroll on a tablet or a
phone. I’ll walk into my kitchen and open a drawer to
get a menu most of the time.
Padrones Pizza East: I use Mspark for my menus. I
pay $354.50 a month [for a shared-mailing program].
;ey mail out 5,000 menus a month, and I get 1,000 for
in-house use. With this package, I can make changes to
my menu every three months. I can tell you to within the
hour when people receive and open their mail and see our
menus—my sales almost double with just one mailing.
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