A Perfect 10:
Mario Batali’s OTTO
Hits a Milestone
Celebrity chef Mario Batali posed for selfies and
signed cookbooks as his pizzeria, OTTO Enoteca
e Pizzeria, recently celebrated its 10th anniversary
in Las Vegas. Servers plied guests with assaggi,
prosecco and spirits on the patio, while a meat
and cheese display—featuring Italian cheeses,
charcuterie, and prosciutto di Parma calzones and
pizzas—drew crowds of eager diners. OTTO continued the celebration with a monthlong tasting menu
featuring dishes from the restaurant’s original menu, all priced at $10 per dish. “Las Vegas is arguably the
most exciting dining destination in the States,” Batali says. “When we were ready to expand to the West
Coast a decade ago, it was the obvious place to offer our unique approach to Italian cooking. And OTTO
is perhaps the purest representation of that philosophy: Use seasonal and local ingredients and treat them as
a Tuscan nonna might in Chianti.”
Mixing It Up for Brunch
Customers can invent their own signature cocktails in the Self-Pour
Taproom at Frankie & Fanucci’s Wood Oven Pizzeria in Mamaroneck,
New York. As part of the pizzeria’s new $25 Social Brunch package,
offered on Saturdays and Sundays, customers receive a chip-enabled
card, with a $15 limit, that lets them mix original drinks or fill their
draft glasses in the Self-Pour Taproom. Diners can also mix it up at
the unique Prosecco Bar, where every table gets a $10 tray of colorful
fruit purees, juices, liqueurs and garnishes to create prosecco-based
cocktails. Servers offer suggestions for pairing drinks with menu items,
which include breakfast pizzas and sharable brunch plates and sides.
Use social media to educate your customers about your fresh and local
ingredients. Post photos as new shipments arrive, and show your pizza
chefs meeting with local vendors and handling the latest batch of produce.
Weekend brunch at Frankie & Fanucci’s starts with a $25 package that includes a colorful
Prosecco Bar tray, but guests can also slip into the Self-Pour Taproom to mix their own
signature cocktails for $15.
Adam Paccione proudly displays a crate of locally grown greenhouse tomatoes at Red
Tractor Pizza in Bozeman, Montana.
Mario Batali rubbed shoulders with guests, posed for selfies and
served artisan pies at the 10th anniversary celebration for OTTO
Enoteca e Pizzeria in Las Vegas.