Are Electric Bikes the Future of Pizza Delivery?
In the Netherlands, a country that reportedly has more
bicycles than people, electric bikes, or e-bikes, are taking
delivery to the next level. ;e growing popularity of delivery services like Foodora and Deliveroo, which employ
cyclists to transport food, has increased pressure on restaurants to adopt this environmentally friendly method of
Until just a few years ago, the delivery business was
dominated by scooters or “brom” bikes (as they’re called
in Dutch, because of the sound they make). Scooters are faster than traditional bikes, but they’re
considered noise nuisances and bike-lane hogs—and it doesn’t help that they emit greenhouse gases.
For food delivery, e-bikes may strike the perfect balance between speed and sustainability, generating
goodwill with both customers and fellow cyclists on bike lanes.
A Dutch company called Ebikes4all has been making e-bikes for over 16 years and recently spun
o; a new company, Ebike4delivery, that o;ers models designed for commercial delivery. After just
two years on the market, these e-bikes have been adopted in 14 di;erent countries and by some of the
biggest names in the restaurant industry, including Domino’s, Subway, Burger King and Papa John’s.
Ad Dalhuisen, owner of Ebike4Delivery, says the company is still looking for distributors in America.
American-style customer service makes a big impression on Chinese
consumers. “Checking on every table to ensure they enjoy their food
is not a common practice in China, but we’re doing it within two
minutes of food being served. It’s so simple, but no one does it here.”
In fact, Forbes recently credited the Pizza Factory’s No. 1 status on
Dianping to outstanding customer service. Slack says he believes in
the rule of reciprocity, where customers will gladly leave a good review if they have had a great
experience. “We’re constantly looking for ways to exceed expectations, like giving out free
cookies or other small freebies. At the end of the meal, if we felt they enjoyed themselves, we
just ask for a small favor in return: ‘If you had a good time tonight, please leave some positive
comments on Dianping.’ ;ey’re usually happy to do so, and that has been the secret to Pizza
Factory beating out more than 4,000 other restaurants, including industry titans like Pizza
Hut, in less than two months after opening,” Slack notes.