Looking for more marketing ideas and insights? PMQ has you covered! By Liz Barrett
Feel the Love On Valentine’s Day
A pizzeria may not be the first place couples think of when
it comes to a romantic night out on Valentine’s Day, but for
those who choose to stay in, pizza has always been beautiful under the glow of candlelight. Woo the lovebirds into
choosing your pizzeria with the following tactics.
1 Leading up to the big day, post social media photos of pizza, special o;ers and love messages such as, “You’ll
always have a PIZZA my heart.”
2 Create a Valentine’s Day pizza—sweet or savory— shaped like a heart, and let your customers know via
email that you can include a special message to their loved
one and deliver it to their home or work before or on Valentine’s Day.
3 Purchase old-school valentines from the store and stick them on your pizza boxes during Valentine’s week as a
sweet reminder that you love your customers.
Connect With Guests
So you finally have a guest email list. Maybe you
built it with your loyalty program, via online orders,
or through customer comment cards. ;e question
is, now that you have it, how are you using it? Let’s
look at a few ways you can start.
1 Personally email your guests every two to four weeks to let them know about specials, upcoming events, contests and more.
2 Create a simple newsletter that you can (consis- tently) send out once per month, highlighting
your restaurant’s latest positive reviews, fun news and
user-generated content from social media.
3 Randomly email thank-you gifts, such as free breadstick coupons, to show your appreciation
to guests for being a part of your pizzeria’s family.
4 Once a year, send out a short email survey asking guests what they’d like to see from the
pizzeria in the coming year—new menu items, online
ordering or maybe an outdoor patio?
Quick Promo Tip:
Want to attract a new batch of customers? Run a buy-one-get-one-free coupon in your local newspaper. You may be
surprised at how many people take you up on your o;er.