12
4
THE ART OF MARKETING
Offer a discount for preordering game-day pizzas
at least three days in advance. ;is will encourage
planning ahead and help you schedule your sta;.
Send one free pizza with every
five pizzas ordered. Super Bowl is
a party day, so a six-for-the-price-of-one special could help boost
your ticket average.
Throw a Super Bowl party at your
pizzeria with all-you-can-eat pizza and
wings for a set price. If you’ve got a
big-screen TV and a bar (note the extra
profits you’ll make here), you’ve got a
recipe for success.
Your delivery drivers will be
stretched to the limit on Super Bowl
Sunday, so consider offering an
incentive for customers to carry
out their orders.
GEARING UP
SUPER BOWL
for
3
Super Bowl Sunday is one of
the biggest pizza days of the
year. Get game day-ready
with these promotional tips.