Meatballs Can Make a Difference
For the second year in a row, Buca di Beppo worked to save lives through the
power of the meatball, with a little help from Modern Family actress Sofia
Vergara. With 92 locations around the country, Buca di Beppo’s promotion,
called Meatballs 4 Niños, raised funds for St. Jude’s Children’s Research Hospital, which provides free treatment for kids with cancer and other life-threat-ening illnesses. From September 15 through November 30, for every order
that included meatballs (such as spaghetti and meatballs, the Mini Meatball
appetizer or any side of meatballs), Buca di Beppo donated $1 to St. Jude’s.
“It means so much to me that one of my favorite restaurants is supporting a
cause so dear to me,” Vergara said in a press release. “We were able to help so
many families with the success of the first Meatballs 4 Niños program. It’s an
honor to be able to help even more families in need.”
D.C. Pizzeria Returns
To Its 1991 Roots
Customers at Pizzeria Paradiso, with three locations in Washington, D.C.,
dined like it was 1991 in celebration of the restaurant’s 25th anniversary in
November. Owner/chef Ruth Gresser, who has long used pizza as a platform to
support her favorite causes, revived select items from her restaurant’s original
menu and sold them at throwback prices, including an original Paradiso Pizza
for $6.95, a roasted lamb panini for $5.95 and housemade gelato for $3.95.
Gresser also hosted a special Trappist Beer Dinner, featuring five courses paired
with Belgian Trappist brews for $70, and a “Year of Pizza” drawing, with the
winner receiving a free large pizza and two draft beers every week for 52 weeks.
Get Started With Geofilters
Snapchat, the mobile video and photo app, and Foursquare have partnered to
let brands create highly targeted, specific parameters for location-based geofilters
using Foursquare’s data. Now may be the time to develop your own branded
geofilters—colorful graphics that overlay photos and video created by Snapchat
users—for younger customers who like to share their dining experiences.
Quick Tip 1:
Chef Ruth Gresser turned to Neapolitan pizza making after graduating summa cum laude from
Madeleine Kamman’s Classical and Modern French Cooking School and working in fine-dining
restaurants like Obelisk and Le Pavillon.
Actress Sofia Vergara, a celebrity ambassador for St. Jude’s Children’s Research Hospital, lent her famous face and name to Buca
di Beppo’s Meatballs 4 Niños fundraiser for