It’s easy to see why Venezia’s New York Style Pizzeria, with five locations in Phoenix and the surrounding area, is a favorite among locals. Numerous “best of”
awards, a 24” Party Pizza eating challenge, a cameo on an
episode of Breaking Bad, and pizza roots dating back to the
‘60s are just part of the draw at this family-run pizzeria.
Dominick and Jaime Montanile opened the first Arizona outpost of Venezia’s in 1998 and began offering
online ordering in 2013. “Online ordering is 30% of my
business now,” Dominick says. “We process 8,000 online
orders per month across our five locations.” PMQ sat
down with Dominick to find out how online ordering has
affected his business and how his processes have evolved
to keep up with changing technology.
PMQ: HOW HAS YOUR BUSINESS BENEFITED
SINCE OFFERING ONLINE ORDERING?
Montanile: Our customers have gained a greater knowledge of our menu overall, because they can now browse
through our expanded online menu to find sandwiches
and many other items we offer. We’re also saving money
on labor costs, since 30% of our orders are going straight
into the POS. Finally, our delivery check averages are
PMQ: HOW DO CHECK AVERAGES COMPARE
BETWEEN PHONE AND ONLINE ORDERS?
Montanile: We see an average of $3 to $4 more spent on
online orders, simply because guests have more time to
look through the menu and make selections.
Venezia’s New York Style Pizzeria has been using online ordering to boost check averages
and save on labor since 2013. Here’s how they do it. By Liz Barrett