It Pays to “Love Your Place”
“Love Your Place” started out as the motto at Folino’s Pizza
in Shelburne, Vermont, but it became the inspiration for a
successful Instagram contest that drew hundreds of entries in
2016. The Folino’s Love Your Place promo asks followers to
share and post images of the people, places and moments that
inspire them, “with the hopes,” say owners John and Buddy
Koerner, “that they will build a deeper connection not only
with their surroundings but also with Folino’s.” Each month
kicked off a new round of the contest, with two random entries
selected as finalists; fans then voted on their favorite to determine the winner, who received a free dinner for four at Folino’s.
The grand-prize winner, to be determined this month, will win
a pizza party for 50 at the pizzeria.
How to Make Your Pizza Box Interactive
Your pizza box can be more than a mere container that gets immediately
tossed into the trash. Attach a logoed box topper with word-search or
crossword games or a coloring sheet for younger children. You can even
top your box with a coloring page for grown-ups!
Rapid Fired Pizza (RFP) raised funds for two worthy organizations with back-to-back Wednesday-night promotions this fall.
On October 19, the Ohio pizza chain’s six stores donated all of its
proceeds, from open to close, to Pink Ribbon Girls, a nonprofit
group that supports individuals and families affected by breast
and reproductive cancers. The promo generated about $5,000
for the organization. RFP followed that event with a similar
October 26 benefit for the Artemis Center, which helps victims
of domestic violence and their children. RFP co-founder Ray
Wiley said the company was proud to join Pink Ribbon Girls
in the fight against breast cancer, adding, “It’s nice to know that
there is a supportive community available to patients and survivors alike.” About the Artemis Center benefit, RFP co-founder
Kelly Gray added, “Domestic violence is a serious and traumatic
situation that needs more public attention. Our team will do
our part to support this cause.”
Rapid Fired Pizza created a custom delivery box to
promote back-to-back fundraisers supporting breast
cancer awareness and victims of domestic violence.
Quick Tip 2: