State Rankings: Independent Pizzerias
The chart below illustrates which states boast the highest percentage
of independent pizzerias.
State Indepen-
dent
Chains Total
Units
Inde-
pendent
Source: CHD Expert
pizza restaurant sales for 2013. Bear with
us for a moment, and we’ll explain how
we arrived at that figure.
Technomic’s figures indicate a sales
increase of 4.75% for the Top 50 pizza
chains for 2012. CHD Expert, on the
other hand, showed a 2.4% decline in
total pizza restaurant sales for the year
ending October 1, 2013. Also weigh-
ing in on the subject was Euromoni-
tor, which predicts a 4.04% increase in
pizza sales in North America (including
Canada) for 2013. PMQ also took into
consideration CHD Expert’s report on
the rate of pizza store openings and clos-
ings between October 2012 and Sep-
tember 2013. In the latter case, we have
reasoned that there was not a substantial
difference between the open/close rates
of independent pizzerias vs. chain pizza
stores for that period of time—both
chains and independents added and lost
stores at a roughly equivalent propor-
tion. Finally, we also factored in data
submitted by industry researcher Keith
Gellman from RestaurantData.com. His
research shows that, as of November 1,
2013, there had been a record number
of pizzeria openings. Additionally, Gell-
man’s data shows that pizza store open-
ings have increased by an average of 13%
per year since 2011. Gellman also esti-
mates that nearly 10% of all restaurant
openings are now pizza concepts.
With these positive projections in
mind and since the increase in the Top
50 chain sales would strongly suggest a
roughly equal increase in independent
Source: CHD Expert
Source: CHD Expert
