There’s an invasion under way in the pizza industry. Everyone from baristas to burger chefs, it seems, wants a slice of the action. The founders of Wetzel’s
Pretzels, for example, put their own twist on pizza last year
with Blaze Pizza ( blazepizza.com), while Chili’s Grill & Bar
rolled out a line of pies and flatbreads in early 2013. Smashburger founders Tom Ryan and Rick Schaden launched Live
Basil Pizza ( livebasilpizza.com) in Denver earlier this year.
And leading the offensive were Scott and Ally Svenson, who
co-founded Seattle-based MOD Pizza ( modpizza.com) in
2008 after making their fortune with Seattle Coffee Company in the United Kingdom.
For independent operators, all of these big names—and the
big bucks they attract—add up to stiffer competition at the
higher end of the market. But this trend also reveals something
about consumers’ tastes—more discerning, increasingly sophis-
ticated, and, yes, a little pricier than you might expect. People
still like inexpensive, quick-service pizza, and they still enjoy
the upscale “slow food” experience, but there’s an in-between
niche—called “fast casual”—that’s ripe for exploitation. Where
do you fit in?
By reviewing the past year’s overall numbers and examining
the trends in some detail, the Pizza Power Report has been
designed to help you plan for a more profitable 2014. We’ve
culled data from a range of key industry sources, including
CHD Expert, Technomic, Mintel, the National Restaurant
Association (NRA), Euromonitor and RestaurantData.com.
Let’s get started!
It has been particularly difficult this year to estimate the pizza
industry’s growth because our sources have not been unanimous in their analyses. But after weighing a wide range of factors, PMQ is predicting a modest increase of 1.16% in overall
PMQ’s annual Pizza Power Report provides an in-depth
look at the current pizza industry and an insightful
glimpse into its future.
The Power of
2014 STATE-OF-THE INDUSTRY REPORT
By Rick Hynum
Click here for exclusive video
coverage of the 2014 Pizza