The Rock Star Treatment
The Rock Wood-Fired Pizza & Spirits ( therockwfp.com), with 20 locations in
the United States and Canada, celebrated “Rocktober” with the launch of new
delivery service to Seattle’s Queen Anne neighborhood. To kick it off, delivery
drivers dressed as rock legends (think Gene Simmons, ZZ Top and Jimi Hendrix)
on four dates in October. Then, to drive social media buzz, customers were invited
to snap a photo with their rock star delivery driver and share it on the pizzeria's
Facebook page for a chance to win a $150 or $50 gift certificate; two winners
were randomly selected from the uploaded photos at the end of the month.
To celebrate National Pizza Month in October, two pizzerias created month-long drives to benefit important causes:
Dom DeMarco’s Pizzeria & Bar ( domdemarcos.com) hosted a benefit "Pizza
Challenge" between local firefighters and police. The Firefighters of Southern
Nevada Burn Foundation and Friends of Las Vegas Metro Police Foundation
each created a signature pizza that was featured on the Dom DeMarco’s
menu throughout the month. When someone purchased one of the nonprofit’s
signature pizzas, a portion of the sale was donated to that organization—
and, at the end of the month, the organization with the highest pizza sales
received an additional 10% donation.
The firefighters brought the heat with The Parmesan Red Hot pizza (a spicy
Buffalo chicken pie with grilled Parmesan-crusted chicken, ranch, Parmesan,
mozzarella and blue cheese crumbles, topped with red onions and drizzled
with Frank’s Red Hot sauce). Meanwhile, the lawmen created the Five-0
Meatza Pizza, featuring pepperoni slices, Dom’s signature Italian sausage,
red onions, basil, marinara, and mozzarella and Grana Padano cheeses.
Customers who called in delivery orders from The Rock got the rock
star treatment throughout the month of October.
Meanwhile, at four of its U.S. locations, La Tagliatella ( latagliatella.us),
with more than 160 locations worldwide, offered a selection of lunch-size pizzas for $1 from 4 p.m. to 7 p.m. on the first three Mondays of
October, and every day during the last week of the month. Every dollar of
those pizza sales was donated to the nonprofit No Kid Hungry, dedicated
to ending childhood hunger. Each guest who purchased a $1 pizza also
received a Pizza Passport, entitling him to a free pizza after purchasing
four regular-price pizzas anytime in November or December.
La Tagliatella used its lunch menu to raise money for the nonprofit
No Kid Hungry program.
Firefighters and police officers engaged in a friendly pizza
making competition at Dom DeMarco's Pizzeria.