Use the power of print to drive traffic
to your store
Convenience is a huge factor in deciding what to eat. Big chains have capitalized on this feature of human psychology by creating seamless mobile ordering
apps. But for the majority of mom-and-pops in America’s
heartland, developing an app isn’t economically viable. The
one proven way Mspark has found to get more clients to
your business is through direct mail campaigns that offer a
specific call to action. In their 30 years of business, Mspark
has found shared direct mail to be highly effective in generating sales, particularly outside of mega-metropolises where
urbanites receive flyers and special offers daily.
Today Mspark delivers to 24 million households every
month, and the results have been astounding. “One local pizza shop was able to increase its sales by 59% after a single
mailing and gain 150 new customers. Another client was able
to get back $5 for every $1 they spent on their campaign. We
have studied it extensively, and we know shared direct mail
works,” says Shannon Vann, Marketing Director at Mspark.
What is shared direct mailing? This is a special-offers package that households receive once a month. Your mailing goes
out with other offers in your area, lowering the cost of postage
for everyone. And although the offers are bundled, Mspark
will work close with you to identity only the households that
are most likely to respond. They begin by scoring your geographic area with demographics of the people living there,
including “how likely are they to dine out,” etc. and then
saturating your market with call-to-action pieces.
Mspark is so confident that convenience drives sales, they
make it easy for their customers too. They are a full-service
agency ready to help any scale store with each step of the way.
“We have a team of marketing consultants, graphic artists and
results analysts to help you maximize your ROI. If you’re a
franchisee, we can help ensure your mailing campaign com-
plies with brand standards,” says Vann.
Mspark knows they succeed when you succeed, and the
most effective way they have found to drive sales is using
wraps. A wrap is an 8 1/5” by 11” piece that goes around the
other shared mail pieces.
Special for this feature in PMQ, Mspark is offering a “buy 3
get 1 free” deal on wraps. Visit mspark.com/sellmorepizza to
take advantage of this offer or call 888-612-5711.
Increa se Sale s
FOR YOUR PIZZA BUSINESS!
Mspark Helps You Shape and Execute a Powerful
Advertising Program through Direct Mail.
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