and parents will take home a piece of your brand—and
hopefully think of you often, leading to increased future
visits. You can even appeal to sustainable-minded moms
and dads by offering a small discount for refills when kids
return with the cups.
3 Up the fun factor. At Sal & Mookie’s, mocktails are served up in a typical 16-ounce glass, but the
staff uses garnishes to supply the wow factor. “Depending
on the drink ordered, it will come with a cherry, lime,
lemon, orange, or a mixture of them to give it some fun
visual appeal,” Treanor explains. Meanwhile, its Apple Pie
Milkshake emulates the popular dessert with a sprinkling
of crumbled graham crackers.
Kids notoriously love visuals, so don’t be afraid to get
creative—toothpick a gummy worm to drape over the
glass’s rim, drizzle milkshakes with a swirl of syrup, or layer
ingredients to give drinks a cool multi-tiered look. You can
also use fun glassware in eye-popping shades or unusual
shapes—think tiki designs or glasses that depict fruit or
animals—as well as wacky looped or colorful straws.
4 Stay cool. If you offer ice cream or gelato in-store, why not cross-utilize those items for the beverage
menu? Sal & Mookie’s offers floats, milkshakes, malts, ice
cream sodas and slushes to appeal to the younger crowd.
Most of these can also do double-duty as adult-friendly
dessert options. California Pizza Kitchen boasts frozen
“Kids love the concoctions we call Mookie’s Mocktails,
made with multiple flavors of Monin syrups. Some of our
bestsellers are the Berry Vanilla Remix, Big Apple Punch,
Nada Colada, Sal’s Strawberry Fizz, and the berry-flavored
Yankees Home Run.”
—SPENCER TREANOR, SAL & MOOKIE’S
Colorful, refreshing and kid-friendly, the slushes at Sal & Mookie’s are served in 16-ounce glasses.