App Lets Restaurants Pay for Customers’ Cab Fares
German-based startup HeyRide has launched an app that allows
restaurants to pay for or subsidize customers’ cab fare to or from
the restaurant in exchange for reserving a table. Co-founder Kay
McColl says HeyRide hopes to make it easier, cheaper and safer
for people to get out and have an adventure. All customers have
to do is open the app, select a restaurant and enter the number
of people in their party. ;e customer receives a code to be given
to the taxi driver, so no money is exchanged. HeyRide advocates
spending marketing dollars on better customer service, such
as paid cab fares, saying it’s “cooler and cheaper than ads” and
literally brings customers to your door.
Using the Heyride app,
restaurants partner with taxi
companies to fill tables and
cabs in Germany.
Light and flavorful, the
Turkish lahmacun can be
easily turned into a wrap.
Turkish Pizza Evolves Into Veggie Wrap
;roughout Germany, the Netherlands and wherever Turkish
expats may reside, you are likely to find Turkish pizza. Turkish pizza
is a variant of a Turkish dish called lahmacun, a very thin disc of
dough topped with a thin layer of meat and onion paste, served
with lemon. Outside of Turkey, lahmacun has transformed into a
wrap complete with lettuce, onion, tomato and sauces, mostly in
mom-and-pop fast-food shops. Not all Turks have taken kindly to
that innovation—some feel that turning their beloved food into a
veggie wrap is borderline blasphemy. But others say it’s a healthy
alternative to indulgent pizzas.