Looking for more marketing ideas and insights? PMQ has you covered! By Liz Barrett
Be Cool to Your School
Summer is almost over, so it’s time to reconnect with local
principals, coaches and teachers for promotions that benefit
SPONSOR A SPORTS TEAM.
In addition to football, look at the local baseball, tennis, soccer
and swim teams. Everyone loves pizza and needs equipment.
Find out how you can help while also getting the word out
about your pizzeria.
HELP WITH CLASSROOM FUNDRAISERS.
Remind teachers (who often purchase their own class supplies)
that you can help with fundraisers both at the restaurant and
inside the classroom (through gift card sales, etc.).
FREE PIZZA COUPONS FOR GOOD STUDENTS.
Principals love being able to give good students a prize for
achieving honor roll or perfect attendance. Make it easy for
them by supplying a stack of coupons for free kid-size pizzas.
MAKE PIZZA IN THE
If the students can’t come to the
pizzeria, bring the pizzeria to them.
Small children love to stretch the
dough and top the pies, so offer to
bring dough (and finished pizzas
to eat) to local classrooms for a
fun learning activity. Leave behind
Gearing Up for Halloween
Halloween is one of the
biggest ordering days
of the year. Will you
be ready? Here
are some quick
tips to help you
1. Overschedule staff for the
night; there will always be some who
don’t show up.
2. Promote and encourage customers
to order pizzas early for later delivery
(i.e., order at 4 p.m. for an 8 p.m.
delivery). This will save you time
and help you coordinate orders.
3. Have your online ordering system
up and running so you don’t miss
4. Be prepared for a larger number of
pickup orders as customers try to
avoid long delivery waits.
5. Relax and have fun—that’s what
Halloween is all about!