Meatball Promo Helps Old Folks
Make New Friends
While many restaurateurs look for creative ways to pack their dining rooms
with hip, young millennials, Adam Kurdsson, owner of Adams Pizzeria in
Ljungbyhed, Sweden, has created a promo with a different demographic in
mind: lonely seniors. Kurdsson recently served up free meatballs and mashed
potatoes on a Wednesday night to elderly people looking to make new friends.
“I’ve seen so many lonely older people here in Ljungbyhed,” Kurdsson told
a Swedish newspaper called The Local. “It’s very sad. You see the same people again and again. So I wanted to do something for them.” Prior to the
event, Kurdsson gauged interest and heard from 31 local seniors who wanted to take part, he added. “People have come to me and thanked me for it.”
A Super Slice of Viral Success
Ten bucks sounds like a high price for a slice of pizza, but customers have been lining up to pay it at the Pizza Barn in Yonkers,
New York. Mind you, this is no ordinary slice—it stretches 2’ and
has caused a viral sensation, earning positive coverage on local
TV news outlets, including Brooklyn’s News 12, and inspiring
selfies on Facebook and Instagram. Pizza Barn co-owner Angelo
DeLuca says the Super Slice, unveiled this spring, has drawn
customers by the thousands, including many new ones from
Queens, the Bronx, Manhattan, Harlem and other parts of the city.
Create a Crowdsourced Menu
Your customers probably shoot photos of your menu items
every day. To forge a stronger connection between your
brand and your guests, restaurant consulting firm Aaron
Allen & Associates recommends developing a crowdsourced
photo menu on Instagram. Invite patrons to shoot pictures
of their favorite pizzas or other dishes and upload them to
Instagram with a hashtag such as #pepespizzamenu.
Quick Tip 1:
Adams Pizzeria offers free meatballs and mashed potatoes on Wednesday nights for lonely elderly
people in Ljungbyhed, Sweden. Owner Adam Kurdsson previously made headlines for serving free pizza
to 150 recently arrived refugees from Syria.
Lisa Salvadorini and Kristina Cartwright, reporters for Brooklyn’s News 12, tried to
wrap their mouths around a Super Slice for a segment on the Pizza Barn in Yonkers.