Check out our digital and tablet
editions for bonus video content.
Watch highlights of this year’s U.S.
Pizza Team Midwest Trials, held at
Panino’s Pizza in Evanston, Illinois,
and learn about Michael LaMarca’s
winning entry, the Fig-It-About-It.
Visit PMQ.com/digital to view the
digital edition, or download our
tablet app at i Tunes, Google Play
IN EVERY ISSUE
6 Online at PMQ.com
12 From the Editor
14 From the Inbox
70 Where We’ve Been,
Where We’re Going
79 Product Spotlight
83 Advertiser Index
84 Industry Resource Guide
16 In Lehmann’s Terms: The Advantages of Instant
Every yeast type has its good and bad points, but when it comes to convenience, nothing beats the instant dry variety.
18 New York’s Finest: The Lemon Granita
;ere are many variations on this classic frozen drink, but Chef Bruno
says the people of Messina, Sicily, make the best one of all.
24 The Think Tank: Using Promoted Posts on Facebook
;ree experienced pizzeria operators o;er tips on using targeted Facebook
advertising to boost sales and drive tra;c.
26 The Art of Marketing: How to Score with Fall Football
Football season starts next month, so now is the time to develop your
marketing game plan for the gridiron.
30 Recipe of the Month: Pizza Balls
Nutella dishes out little flu;y balls of deliciousness in this easy-to-make dessert.
72 Pizza Without Borders
First-time pizza competitor Niclas Lundevall wowed his fellow Swedes with a
prize-winning pie topped with cod, beets and butter custard.
98 Pizza Hall of Fame: Secane Pizza
Founded by Greek immigrants with a flair for old-fashioned marketing hustle,
this Pennsylvania pizzeria continues to thrive after a half century.
74 SmartMarket: The Pizza ATM
With a proven track record in Europe, the Pizza ATM can grow revenue by
up to 30% with a very low operating cost.
78 Idea Zone: GelARTo
It may be a new brand in the States, but GelARTO has been wowing gelato
fans for 30 years across the Atlantic.
83 Idea Zone: Frozen Solutions
Color-changing spoons and bowls from Frozen Solutions o;er a fun way to
get—and keep—kids’ attention on your desserts.