Thinking of staging a pop-up event? In part one of a two-part series,
our experts share their top tips for making it a success. By Tracy Morin
Pop-ups are popping up everywhere these days—and it’s easy to see their appeal. ;ey allow operators to cross-promote with other restaurants, draw in a new customer base, spread brand awareness, build bridges with fellow food lovers, and
even test new menu items or ignite buzz about a new concept. Here, three experts give
PMQ the scoop on pop-ups so you can determine if they’re a good fit for your business.