Take Over the Menu
To celebrate its first anniversary in Santa Ana, California,
Jinny’s Pizzeria challenged four Instagram pals to create
their dream pizzas—and the results were about as eclectic
as you’d expect from a shop that advertises “California-style
pizza with a New York attitude.” With entries like the Stir
and Style Ramen Pizza, created by food and fashion blogger
June Quan, and the Chicken Bacon Fettucine Pizza from
the husband-and-wife team behind @foodieoc, Jinny’s
loaded up on new specialty pies that could rival its signature Spaghetti & Meatball Pizza, possibly the best-known
“secret menu” item in Orange County. Jinny’s sold all of
the contest pizzas on its menu during March and debuted
a new Chicken Alfredo pizza. Customers who ordered the
contest pizzas earned a chance to win free pizza for a year.
Raffle Off a Pizza Party
Never underestimate the power of an old-fashioned raffle. Invite
customers to leave their business cards or fill out an entry form to
qualify for a free pizza party at their office. And remember, you
don’t have to pick just one winner!
Love Thy Pie
Fast-casual chain Pieology Pizzeria invited fans to share their
passion for pizza in a Valentine’s Day-themed #LoveThyPie
promotion. Customers created photos or short videos about
why they loved pizza and shared them on Facebook, Instagram, Pinterest and Twitter. Using the #Love ThyPie hashtag,
they were encouraged to spread the word to their social media
friends and build up interest in the contest. Pieology tracked
each contestant’s activity on all of the platforms to see who
was working hardest to create buzz. In addition to winning
gift cards, participants had the chance to score the grand-prize
package, including the Pieology Date Night with two pizzas,
fountain drinks and one dessert pizza, every month for a year,
plus a spa weekend getaway for two.
Lovebirds had a chance to win monthly pizza dates for a
year in Pieology’s #Love ThyPie contest in February.
Blogger June Quan of the @stirandstyle Instagram account whipped up
a Ramen noodle pizza for a contest at Jinny’s Pizzeria in Santa Ana.
Quick Tip 2: