Branded for Life
Some hardcore fans of the &pizza brand make a commitment for life
with tattoos sporting the hipster chain’s distinctive logo. At the recent
grand opening of the latest &pizza shop at Hotel Hive in Washington, D.C., at least five more devotees gave up a patch of skin for the
cause. &pizza paid for the ink for the first five customers in line who
requested the trademark tat and awarded them a year’s worth of free
pizza to boot. Meanwhile, the first 200 customers also received free
pies, and throughout that weekend &pizza donated a pizza to George
Washington University’s Alternative Breaks program—which helps
local youth get involved in community service—for every pizza sold.
The Man Who Made the
Once homeless in New York, Hakki Akdeniz now owns a successful pizzeria, Champion Pizza, that’s popular with locals
and celebrities alike. But he hasn’t forgotten the area shelter,
the Bowery Mission, that carried him through the hard times.
Akdeniz recently earned nationwide media coverage for his
Trump Pizza, laden with 23-karat edible gold leaf, special-reserve Russian caviar, shaved white truffles and seven high-end
cheeses. In tribute to the newly inaugurated president, he sold
Trump Pizzas for between $5,000 and $10,000 apiece, with all
profits going to the Bowery Mission. The Turkey-born Akdeniz
says, “We want to make sure everyone should have hope and
make sure he does a great job for this country.”
Build a Network
It’s time to get out into the community and expand your network! To make
new contacts for catering jobs and cross-promotional opportunities, join a
local civic organization—such as a Rotary, Civitan or Kiwanis club—that
attracts like-minded business professionals.
Quick Tip 1:
Hakki Akdeniz earned national publicity for his gold leaf-laden Trump Pizza.
A former U.S. Pizza Team member, he’s shown here in 2012 with PMQ’s
editor at large, Liz Barrett, at the International Restaurant & Foodservice
Show in New York.
&pizza, a fast-casual concept out of the
nation’s capital, wants to tattoo you with its