discover the Untapped Revenue and
Marketing Potential of Gift Cards
Are you ready to board the gift card boat? Gift cards from
PlasticPrinters.com do more than market your store, increase
loyalty and strengthen your brand; they represent an underuti-lized revenue stream that any mom-and-pop can easily tap into.
With an 80% redemption rate and void status until activated,
gift cards are a lucrative and virtually risk-free investment.
Setup is easy, as PlasticPrinters.com gift cards easily integrate
with almost every POS system and go through an activation
process on the magnetic strip or bar code once the card is purchased. That means you can prominently display your cards at
the register without risk of theft. A custom display featuring
graphics and card holders makes a memorable impression on
impulse buyers. But those won’t be your only customers.
Gift cards can also be used as promotional giveaways. Luke
Lingle, owner of PlasticPrinters.com, suggests using a small-
amount gift card as a reward for a large purchase. For example,
with an order over $50, the customer could automatically re-
ceive a $5 gift card. This $5 may come to the same amount
the customer would have saved using a coupon, but it’s plastic
and therefore offers added value, and customers can apply their
savings to any combination of items they wish to buy. “When
you sell a gift card, you sell more,” Lingle says.