loved it, and one of the franchisees even held an art contest,
placing the children’s finished pieces on the wall. (Most
pizzeria operators use the same coloring sheets for years
and years. I recommend changing these sheets regularly.
Between the low costs of black-and-white printing and
all of the clip art and illustrations available for free on the
Internet, you can create new coloring sheets each month
without paying a fortune.)
•;Create a kid’s tour. Invite a class from your local elementary school to tour your pizza restaurant. Teach the kids
how to make their own pizzas, let them try their skills with
dough balls and serve them pies before they leave. At the
end of the tour, give each child a miniature rolling pin and
tie a coupon for a free kids pizza to the pin. The child will
be sure to remember your restaurant and will come back
again with the entire family.
With the proper design, slogan and execution, giveaway
T-shirts and caps can become the latest fashion rage on a
college or high school campus. Even if that doesn’t happen,
logoed merchandise of all types provide high visibility for
your pizzeria and serve as free advertising to the customers
who own the products as well as to their friends, co-workers
and even passersby. It’s nearly always money well-spent and,
when freebies are used wisely as part of a broader, carefully
planned marketing campaign, even the smallest pizzeria won’t
stay small for long!
Owner Eric Delia proudly displays a T-shirt bearing the motto of his
Chittenango, New York, pizzeria, Bear Country Pizza.
Consistently consistent consistency.
Linda Duke is the CEO of Duke Marketing and author of Recipes for Restaurateurs
( marketing-cookbook.com), a “cookbook” of marketing ideas for restaurant owners. She
publishes a quarterly industry resource, Restaurant Marketing Magazine, and an educational
program, LSM-U, Local Store Marketing University. Find out more at dukemarketing.com.
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